
Rethinking Luxury in an Exposed World
With the current tariff war between the U.S.A and China, global tension uncovered uncomfortable truths about the luxury fashion industry. My guest Ondrej and I are deep diving into the shifting foundation of the industry and discuss what luxury is nowadays and where it will go next. Will the luxury consumer change their behaviour? What are we really paying for? Where does true value lie in a world obsessed with image, experience and belonging?